Head of Product Design · 2023 – 2024
Fi is an activity tracking and GPS-enabled smart collar for dogs with a companion mobile app experience. I've been leading the product design function since 2023, acting in a "player/coach" role. Since joining my responsibilities have included:
Case studies available upon request.
A flexible, modular dashboard framework that provides live updates on your dog's location, activity, and health. Designed to scale in the future as Fi adds additional activity and health tracking capabilities.
A dynamic map view that displays your dog's location in real-time and communicates collar connection status. Includes a "Lost Dog Mode" which enables tracking with more frequent location updates.
In-depth data about your dog's activity over daily, weekly, monthly, and annual time frames. Includes steps, walk distance, and strain score – which represents the measure of exertion of your dog.
Fi Community is a social network within the Fi app just for dogs. Fi users can share photos, videos, and have discussions.
Pet Records allows for Fi customers to store and access all of their important documents in one convienient place. Records are automatically titled, labeled, summarized, and organized with AI.
A timeline view of your dog's complete location history – which includes walks, car rides, dog park visits, and time spent at home.
Detailed insights into your dog's collar's connection status and battery usage. Displays the impact that different connection modes have on battery life and provides insights into potential technical issues.
A future dark mode vision for the Fi app which better utilizes Fi's brand colors: Yellow and Black. Once the mobile apps complete the transition to our new design system it will be easier to implement this change.
Citizen App