Area 120 @ Google

Shoelace  ·  2018–2019

Shoelace

Background

I founded a startup in Google's Area 120 program with the mission to help people make new connections in the real world. I led a small team of 5 to take a mobile product from zero to one on iOS and Android.

My Role

  • Co-founder
  • Lead Product Designer
  • Product Manager

Platforms & Screen Sizes

  • iPhone
  • Android mobile

Problem

Loneliness is common and dangerous, and making friends can be difficult for many people.

Goals

  • Make it fun and easy to help people make connections in the real world through simple activities in their community.
  • Help expose people to others outside of their usual affinity groups.
  • Keep it simple and fun!

Case Study

Samples

Core views Shoelace

Search Shoelace

Onboarding Shoelace

Event creation Shoelace

Profiles Shoelace

Close Ties Shoelace

Event chat and details Shoelace